We typically recommend starting with a 90-day campaign at whichever tier matches your goals (Level 1, 2, or 3). That gives us enough time to launch, optimize, and demonstrate ROI. Some contractors start with Level 1 (postcards only) to test our partnership, then scale up to Level 2 or 3 once they see results. We're flexible based on your business stage and risk tolerance.

Direct mail campaigns generate response within 2-4 weeks after your postcards hit mailboxes. Digital campaigns (SEO, PPC, social media) start generating traffic and leads within days of launch, though full optimization takes 30-60 days as we gather data and refine targeting. Most contractors see meaningful lead flow within the first month and optimized cost per lead by month three.

We provide estimated ranges based on proven performance with similar contractors in similar markets, but we don't guarantee specific numbers because too many variables affect results: your market saturation, competitor activity, your closing rates, seasonal demand, and how quickly you respond to leads. What we do guarantee is transparent tracking, continuous optimization, and honest communication. If campaigns aren't performing, we tell you immediately and adjust strategy.

We handle all content creation: postcard design, website copy, ad creative, social media posts. But we do need some input from you: your logo, brand colors, any existing customer testimonials you want featured, photos of your trucks and team if you have them. If you don't have professional assets, we can work with stock imagery and help you develop testimonials from your customer base. The less you have to do, the better. Our goal is to take marketing off your plate so you can focus on operations.

We use dedicated tracking phone numbers for each campaign, call tracking software that records every inbound lead, website analytics showing visitor sources, and CRM integration if you're using platforms like ServiceTitan or Housecall Pro. For direct mail, we also include unique URLs and QR codes (like the one on your postcard) that track response rates. You get full visibility into which campaigns are generating calls and conversions.

Absolutely. While we're based in New Jersey and work with many East Coast contractors, our strategies work nationwide. We've run successful campaigns in West Coast markets, Midwest metros, Southwest sunbelt cities - anywhere there's demand for HVAC, plumbing, and electrical services. The fundamentals of local search dominance and direct mail effectiveness apply everywhere, though we adjust messaging and targeting based on regional language and preferences.

Yes, and we make the transition smooth. Many of our Nexstar partners came to us after frustrating experiences with agencies that overpromised and underdelivered. We'll do a comprehensive audit of your current marketing, identify what's working (so we don't disrupt successful campaigns), and fill the gaps where you're losing leads or wasting budget. Most contractors can transition within 30-45 days depending on existing contracts.

Not necessarily. Level 1 campaigns (postcards only) can start at relatively modest budgets for contractors testing new markets or managing cash flow carefully. Level 2 and 3 require larger investments because you're running integrated campaigns across multiple channels, but the cost per lead drops significantly as you scale. During your free consultation, we'll build a realistic plan based on your current budget and revenue goals.

Minimal involvement. We handle strategy, execution, creative, tracking, and optimization. You'll need to respond to the leads we generate (obviously), participate in brief monthly review calls, and approve any major strategic pivots. Most contractors spend less than 2-3 hours per month on marketing once we're up and running. Your time is better spent running calls and managing your team.

We'll present your custom marketing plan showing estimated performance at each tier level, required investment, timeline to results, and expected ROI. If you decide to move forward, we'll finalize your campaign strategy, lock in creative timelines, and set launch dates. If you're not ready or it's not a good fit, no hard feelings. We'd rather be honest upfront than waste your time with campaigns that won't work for your specific situation.